Juice Festival Mission, Aims, Objectives

Mission statement:

A world class celebration of the creativity of Children and Young People aged 0 -18, taking place within and promoting NewcastleGateshead as a vibrant cultural environment for children, young people and their families

Aims:

1. To champion and platform vibrant cultural activity that celebrates and explores the ideas, aspirations and views of children and young people
2. To commission and promote innovative work of exceptional quality, creating a unique festival for children, young people and their families that celebrates and develops the cultural offer in the North East
3. To encourage and support collaboration and partnerships between  organisations in NewcastleGateshead for the benefit of children and young people and their families
4. To involve children and young people in the planning and delivery of cultural activity that feeds into the festival and that enables the development of new skills and sense of ownership
5. To welcome and involve participants and audiences from NewcastleGateshead, the wider NE region, the UK and the rest of the world

Objectives:

• By showcasing and presenting high quality work created by, for and with children and young people
• By commissioning new work created by, for and with children and young people
• By programming inspiring activities that children and young people can take part in by themselves, with their families or as part of a school or other group
• By encouraging creative responses to the city’s social, natural and built heritage
• By providing safe and structured ways for children and young people to develop new skills through involvement in the festival
• By targeted marketing of festival opportunities to children and young people, their families, schools and other groups